Chinese word

炒作

Pronunciation

Pinyinchǎo zuò

Meaning

  • verbhype

Example

媒体在炒作这个新闻。méi tǐ zài chǎo zuò zhè ge xīn wén

The media are hyping this news.

Illustration for 炒作 (hype)

More examples

一些媒体通过炒作明星来提高流量。yì xiē méi tǐ tōng guò chǎo zuò míng xīng lái tí gāo liú liàng

Some media outlets increase their traffic by hyping celebrities.

Core concept

Turns a news item, product, or issue into a loud public talking point for promotional gain.

Common phrases

  • 炒作明星chǎo zuò míng xīng

    hype celebrities

  • 炒作话题chǎo zuò huà tí

    hype a topic

  • 炒作新闻chǎo zuò xīn wén

    hype the news

Similar words

宣传xuān chuán: Make information or ideas known to a large number of people.
推广tuī guǎng: Help a product or service reach more people and gain more users.
夸大kuā dà: Describe or show something as greater than it really is.
包装bāo zhuāng: Build a chosen image for a product or a chosen impression of a person.

Definition in Chinese

通过夸大、重复报道或刻意制造话题，过度吸引公众注意以达成宣传或营销目的的行为tōng guò kuā dà chóng fù bào dào huò kè yì zhì zào huà tí guò dù xī yǐn gōng zhòng zhù yì yǐ dá chéng xuān chuán huò yíng xiāo mù dì de xíng wéi

Word origin

The compound 炒 (chǎo, "stir-fry") + 作 (zuò, "make/do") presents publicity as something actively stirred up and made rather than something that develops naturally.

Usage tips

  • Media, companies, or marketers often appear as the subject, while the topic or product appears as the object, which gives the verb a clear active-use pattern.

Other meanings

  • promoteverb
  • stir upverb

Opposites

Word lists with this word