Chinese word

宣传

Pronunciation

Pinyinxuān chuán

Meaning

  • verbpromote

Example

我们要宣传这款新手机。wǒ men yào xuān chuán zhè kuǎn xīn shǒu jī

We need to promote this new cell phone.

Illustration for 宣传 (promote)

More examples

学校在开学时宣传安全知识。xué xiào zài kāi xué shí xuān chuán ān quán zhī shí

The school promotes safety knowledge when the school year starts.

Core concept

A message is sent outward through organized channels until it reaches a broad public and shapes what people know.

Common phrases

  • 做宣传zuò xuān chuán

    publicize

  • 在网上宣传zài wǎng shàng xuān chuán

    promote online

  • 广泛宣传guǎng fàn xuān chuán

    promote widely

Similar words

介绍jiè shào: Giving clear information about a person, thing, or topic, including its main features or content.
推荐tuī jiàn: Advising someone to choose or try something considered good.

Definition in Chinese

通过各种方式向公众传播信息,使更多人知道、了解或接受某事物。tōng guò gè zhǒng fāng shì xiàng gōng zhòng chuán bō xìn xī shǐ gèng duō rén zhī dào liáo jiě huò jiē shòu mǒu shì wù

Word origin

宣 (xuān, "announce publicly") + 传 (chuán, "pass on") joins the ideas of making something known in public and carrying it onward to many people.

Usage tips

  • In everyday conversation, this verb often sounds organized and public, so it can feel too formal for a casual comment shared with one friend.

Other meanings

  • publicitynoun
  • public relationsnoun

Opposites

Related words

  • 宣传片xuān chuán piànpromotional videonoun
  • 宣传单xuān chuán dānflyernoun
  • 宣传活动xuān chuán huó dòngpromotional activitynoun

Word lists with this word