Chinese word

文案

Pronunciation

Pinyinwén àn

Meaning

  • nounad copy

Example

请把这个文案发给设计师。qǐng bǎ zhè ge wén àn fā gěi shè jì shī

Please send this ad copy to the designer.

Illustration for 文案 (ad copy)

More examples

我正在写文案，晚点发给你。wǒ zhèng zài xiě wén àn wán diǎn fā géi nǐ

I'm writing advertising copy now and will send it to you later.

Core concept

Persuasive promotional wording that turns a selling point into a concise message and encourages an audience to act, or the role that creates it.

Common phrases

  • 写文案xiě wén àn

    write advertising copy

  • 改文案gǎi wén àn

    edit advertising copy

  • 发文案fā wén àn

    send advertising copy

Similar words

广告guǎng gào: An advertisement or promotional message used to inform people about a product or service.
广告语guǎng gào yǔ: A brief advertising line that sums up a product's feature or appeal and calls for a response.
标语biāo yǔ: A brief, easy-to-understand slogan that catches attention and conveys a public appeal.

Definition in Chinese

用于介绍、推广或促销的文字，着重用简洁、有感染力的语言传达卖点并引导受众采取行动。yòng yú jiè shào tuī guǎng huò cù xiāo de wén zì zhuó zhòng yòng jiǎn jié yǒu gán rǎn lì de yǔ yán chuán dá mài diǎn bìng yín dǎo shòu zhòng cái qǔ xíng dòng

Word origin

文 (wén, "writing") + 案 (àn, "draft") forms a term for prepared wording, with modern use focusing on language created to promote something.

Usage tips

  • The context around 文案 (wénàn, "promotional writing") matters: verbs for writing or editing point to the words, while verbs for hiring or assigning can point to the person responsible for them.

Other meanings

  • slogannoun
  • copywriternoun

Related words

  • 广告文案guǎng gào wén ànadvertising copynoun

Word lists with this word