Chinese word

广告

Pronunciation

Pinyinguǎng gào

Meaning

  • nounadvertisement

Example

这个广告很有创意。zhè ge guǎng gào hěn yǒu chuàng yì

This advertisement is very creative.

Illustration for 广告 (advertisement)

More examples

我经常在网上看到广告。wǒ jīng cháng zài wǎng shàng kàn dào guǎng gào

I often see ads online.

Core concept

Paid or planned public messaging that spreads an idea, product, or service to shape what people notice or do.

Common phrases

  • 看广告kàn guǎng gào

    watch advertisements

  • 电视广告diàn shì guǎng gào

    TV advertisement

  • 做广告zuò guǎng gào

    advertise

Similar words

宣传xuān chuán: Planned public communication that spreads information about a product, service, or idea.
推广tuī guǎng: Activities that help more people know about and use a product or service.

Definition in Chinese

为推广产品、服务或观念而由个人或机构付费或组织策划，通过海报、广播、视频、网络等形式向大众传递、以引导认知或行为为目的的有目的传播。wèi tuī guǎng chán pǐn fú wù huò guān niàn ér yóu gè rén huò jī gòu fù fèi huò zǔ zhī cè huà tōng guò hǎi bào guǎng bō shì pín wǎng luò děng xíng shì xiàng dà zhòng chuán dì yǐ yín dǎo rèn zhī huò xíng wéi wèi mù dì de yǒu mù dì chuán bō

Word origin

广告 (guǎnggào, "advertisement") combines 广 (guǎng, "wide") + 告 (gào, "tell"), giving the memorable idea of telling something widely through organized public media.

Usage tips

  • Chinese uses this word for posters, screen clips, banners, and broadcast messages, so the medium does not change the basic word.

Other meanings

  • promotionnoun
  • commercialnoun

Related words

  • 广告片guǎng gào piàncommercialnoun
  • 广告商guǎng gào shāngadvertisernoun
  • 广告牌guǎng gào páibillboardnoun

Word lists with this word