Chinese word

标语

Pronunciation

Pinyinbiāo yǔ

Meaning

  • nounslogan

Example

公园的入口挂着标语。gōng yuán de rù kǒu guà zhe biāo yǔ

A slogan is hanging at the entrance to the park.

Illustration for 标语 (slogan)

More examples

商品包装上印有醒目的标语，以吸引消费者。shāng pǐn bāo zhuāng shàng yìn yǒu xǐng mù dì biāo yǔ yǐ xī yǐn xiāo fèi zhě

An eye-catching slogan is printed on the product packaging to attract consumers.

Core concept

A few prominent words placed in public view so a message stands out and is remembered.

Common phrases

  • 店头标语diàn tóu biāo yǔ

    shopfront slogan

  • 橱窗标语chú chuāng biāo yǔ

    shop-window slogan

  • 社区标语shè qū biāo yǔ

    neighborhood slogan

Similar words

口号kǒu hào: A brief rallying cry spoken or shouted together by people in a movement.
横幅héng fú: A long cloth or paper strip bearing words and hung as a public sign.
宣传语xuān chuán yǔ: A memorable short phrase designed to advertise a product or activity.

Definition in Chinese

在公共场所张贴或悬挂的简短文字，用来宣传、号召或表达观点的标识性用语。zài gōng gòng cháng suǒ zhāng tiē huò xuán guà de jián duǎn wén zì yòng lái xuān chuán hào zhào huò biǎo dá guān diǎn de biāo shí xìng yòng yǔ

Word origin

The compound 标语 (biāoyǔ, "slogan") joins 标 (biāo, "mark") with 语 (yǔ, "words"), presenting words as a marked sign for public communication.

Usage tips

  • For English speakers, a short slogan may suggest words heard or repeated in speech, while this Chinese noun usually brings a visible public display to mind.

Other meanings

  • catchphrasenoun

Related words

  • 标语牌biāo yǔ páislogan boardnoun

Word lists with this word