HSK · Level 116
45 words
Chinese word
公关
Pronunciation
Pinyingōng guān
Meaning
- nounpublic relations
Example
公司有专门的公关部门。gōng sī yǒu zhuān mén de gōng guān bù mén
The company has a dedicated public relations department.
More examples
这次公关危机对公司影响很大。zhè cì gōng guān wēi jī duì gōng sī yíng xiǎng hěn dà
This public relations crisis has greatly affected the company.
Core concept
A bridge between an organization or person and the wider public, carrying messages outward and relationships inward.
Common phrases
公关部门gōng guān bù mén
public relations department
公关活动gōng guān huó dòng
public relations campaign
公关人员gōng guān rén yuán
public relations personnel
公关危机gōng guān wēi jī
public relations crisis
公关公司gōng guān gōng sī
public relations firm
Similar words
公共关系gōng gòng guān xì: An area of work that coordinates outside relationships and builds public trust.
宣传xuān chuán: Publicity that spreads information or views to gain attention, understanding, or support.
人脉rén mài: A group of useful personal connections for mutual help in work or daily life.
广告guǎng gào: A public message or means used to attract attention to a product or service and drive sales.
Definition in Chinese
指负责对外宣传、维护企业或个人形象以及建立社会关系的部门、人员或具体工作。zhǐ fù zé duì wài xuān chuán wéi hù qǐ yè huò gè rén xíng xiàng yǐ jí jiàn lì shè huì guān xì de bù mén rén yuán huò jù tǐ gōng zuò
Word origin
公关 (gōngguān, "public relations") is a shortened form of 公共关系 (gōnggòng guānxì, "public relations"), and the compact term covers the people and work that manage public contact.
Usage tips
- In conversational Chinese, the noun can follow the verb meaning "do" to describe carrying out this work, rather than naming only a department or job title.
Other meanings
- publicitynoun
- promotionnoun
- public relations officernoun
Related words
- 公关活动gōng guān huó dòngpublic relations campaignnoun
- 公关危机gōng guān wēi jīpublic relations crisisnoun
- 公关公司gōng guān gōng sīpublic relations firmnoun