German word

Vermarktung

Pronunciation

IPA/fɛɐ̯ˈmaʁktʊŋ/

Meaning

  • feminine nounmarketing

Example

Die Vermarktungen unserer Produkte laufen gut.

The marketing of our products is going well.

Illustration for Vermarktung (marketing)

More examples

Die Vermarktung regionaler Produkte stärkt lokale Lieferketten.

The marketing of regional products strengthens local supply chains.

Core concept

A product moves from being made to being presented, positioned, and sold in a market.

Common phrases

  • Vermarktung regionaler Produkte

    marketing of regional products

  • Vermarktung im Internet

    marketing on the Internet

  • Vermarktung von Dienstleistungen

    marketing of services

Similar words

Vertrieb: The operations and channels used to distribute products to buyers.
Marketing: Activities that identify market needs and present the benefits of products or services.
Werbung: Public promotion designed to inform people about products and encourage buying.
Verkauf: Completing a transaction by giving products to customers for payment.

Definition in German

Die Vermarktung umfasst Maßnahmen, die ein Produkt bekannt machen und dessen Verkaufsfähigkeit auf dem Markt sichern.

Word origin

Vermarktung derives from the verb vermarkten, which combines Markt, meaning market, with the prefix ver- and the noun-forming suffix -ung.

Usage tips

  • Vermarktung often refers to making a product marketable and bringing it to market, while Marketing can describe the broader field of market-related activity.

Other meanings

  • commercializationnoun
  • salesnoun

Opposites

  • Demarketingdemarketingnoun

Related words

  • vermarktenmarketverb
  • vermarktbarmarketableadjective
  • Vermarktungsstrategiemarketing strategynoun

Word lists with this word