German word

Marketing

Pronunciation

IPA/ˈmaʁkətɪŋ/

Meaning

  • neuter nounmarketing

Example

Die Erfolge des Marketings sind deutlich sichtbar.

The successes of marketing are clearly visible.

Illustration for Marketing (marketing)

More examples

Für die Marketingkampagne brauchen wir ein klares Ziel.

We need a clear goal for the marketing campaign.

Core concept

A company tunes what it presents and where it presents it so that a product reaches the people most likely to want it.

Common phrases

  • Marketingstrategie

    marketing strategy

  • Marketingkampagne

    marketing campaign

  • im Marketing tätig

    work in marketing

Similar words

Werbung: Messages and campaigns that publicize products or services and stimulate sales.
Vertrieb: Arrangements for selling products and ensuring they reach customers.
Öffentlichkeitsarbeit: Sharing an organization's views and information with the public to earn confidence.
Markenführung: Steady work to shape, strengthen, and safeguard a brand's image and value.

Definition in German

Marketing — die Gesamtheit von Aktivitäten und Strategien, die darauf abzielen, Produkte oder Dienstleistungen auf einem Markt bekannt zu machen und Nachfrage zu schaffen.

Word origin

The German noun is borrowed from English marketing, built on market, a word that goes back through French to Latin mercatus, plus the activity suffix -ing.

Usage tips

  • Marketing is broader than Werbung: Werbung specifically means advertising, while Marketing also includes activities such as research, pricing, and distribution.

Related words

  • Marketingstrategiemarketing strategynoun
  • Marketingmixmarketing mixnoun
  • Marketingforschungmarketing researchnoun

Word lists with this word