German word

Werbung

Pronunciation

IPA/ˈvɛɐ̯bʊŋ/

Meaning

  • feminine nounadvertising

Example

Wegen der Werbung bekam das Produkt mehr Aufmerksamkeit.

Because of the advertising, the product received more attention.

Illustration for Werbung (advertising)

More examples

Ich sehe täglich viel Online-Werbung in meinem Feed.

I see a lot of online advertising in my feed every day.

Core concept

A public message or action acts like a spotlight, making something noticeable so that people may choose or support it.

Common phrases

  • Online-Werbung

    online advertising

  • zielgerichtete Werbung

    targeted advertising

  • aufdringliche Werbung

    intrusive advertising

Similar words

Anzeige: A paid promotional notice placed in print or online to inform customers about a product or service.
Werbespot: A brief promotional recording shown on television or online to promote a product.

Definition in German

Werbung bezeichnet Mitteilungen oder Aktionen, die darauf abzielen, das Interesse von Menschen an einem Produkt, einer Dienstleistung oder einer Idee zu wecken.

Word origin

The noun Werbung comes from werben with the noun-forming suffix -ung, linking the modern sense of advertising to the older sense of soliciting or recruiting.

Usage tips

  • The common patterns are für etwas werben for promoting something and Werbung machen for doing advertising; the preposition für takes the accusative.

Other meanings

  • publicitynoun

Related words

  • Werbekampagneadvertising campaignnoun
  • Werbeetatadvertising budgetnoun

Word lists with this word