Chinese word

口号

Pronunciation

Pinyinkǒu hào

Meaning

  • nounslogan

Example

公司新的口号很有力。gōng sī xīn de kǒu hào hěn yǒu lì

The company's new slogan is very powerful.

Illustration for 口号 (slogan)

More examples

公司的口号如果只是挂在墙上，就没有意义。gōng sī de kǒu hào rú guǒ zhǐ shì guà zài qiáng shàng jiù méi yǒu yì yì

If the company's slogan is only hanging on the wall, it is meaningless.

Core concept

A brief public phrase that puts a shared idea into memorable words and can gather people behind it.

Common phrases

  • 更换口号gēng huàn kǒu hào

    change the slogan

  • 沿用口号yán yòng kǒu hào

    keep using the slogan

  • 喊口号hǎn kǒu hào

    chant slogans

Similar words

标语biāo yǔ: A brief public message posted where people can see it and respond to its appeal.
宣传语xuān chuán yǔ: A simple phrase used again and again to promote a policy or spread information.
广告语guǎng gào yǔ: A memorable advertising phrase that presents a product's main attraction.

Definition in Chinese

用简短醒目的词句概括组织、产品或理念的核心，常作为广告、招牌或宣传材料上的标语。yòng jián duǎn xǐng mù dì cí jù gài kuò zǔ zhī chán pǐn huò lǐ niàn de hé xīn cháng zuò wéi guǎng gào zhāo pái huò xuān chuán cái liào shàng de biāo yǔ

Word origin

口 (kǒu, "mouth") + 号 (hào, "call or sign") form 口号 (kǒuhào, "slogan"), joining spoken expression with a public call that can be displayed and repeated.

Usage tips

  • In Chinese discussions of policy or business, this noun can be neutral when it names public wording but critical when the wording is presented without practical action.

Other meanings

  • rallying crynoun
  • mottonoun

Opposites

Word lists with this word