HSK · Level 77
45 words
Chinese word
标榜
Pronunciation
Pinyinbiāo bǎng
Meaning
- verbtout
Example
那家公司标榜高品质和服务。nà jiā gōng sī biāo bǎng gāo pǐn zhì hé fú wù
That company touts its high quality and service.
More examples
他总是标榜自己很能干，但行动很少。tā zǒng shì biāo bǎng zì jǐ hěn néng gàn dàn xíng dòng hén shǎo
He always touts himself as very capable, but rarely takes action.
Core concept
Publicly presents a claimed quality, belief, or label to attract notice and shape an image, often with a boastful edge.
Common phrases
标榜高品质biāo bǎng gāo pǐn zhì
tout high quality
标榜自己biāo bǎng zì jǐ
tout oneself
标榜为榜样biāo bǎng wèi bǎng yàng
tout as a role model
Similar words
宣传xuān chuán: Make information, products, or ideas widely known to the public.
宣扬xuān yáng: Promote an idea, belief, or action while urging people to accept or support it.
自夸zì kuā: Talk proudly about personal strengths or good qualities in an exaggerated way.
夸耀kuā yào: Display personal possessions or abilities with pride to make an impression on others.
Definition in Chinese
公开宣称或宣传自己或所属方具有某种品质、立场或标签，旨在吸引注意或塑造形象，常含夸耀或宣传成分。gōng kāi xuān chēng huò xuān chuán zì jǐ huò suó shǔ fāng jù yǒu móu zhǒng pǐn zhì lì chǎng huò biāo qiān zhǐ zài xī yǐn zhù yì huò sù zào xíng xiàng cháng hán kuā yào huò xuān chuán chéng fèn
Word origin
标 (biāo, "mark") + 榜 (bǎng, "public notice board") evokes placing a claim on a public board, which suits the modern sense of openly presenting a quality or position for attention.
Usage tips
- In conversation, this word can make a company or product claim sound like deliberate self-promotion, so its tone is stronger than a neutral description.
Other meanings
- promoteverb
- advertiseverb
Opposites
- 掩饰yǎn shìconcealverb
Related words
- 标榜者biāo bǎng zhěself-promoternoun