Chinese word

促销

Pronunciation

Pinyincù xiāo

Meaning

  • nounpromotion

Example

公司在做促销活动，希望增加销量。gōng sī zài zuò cù xiāo huó dòng xī wàng zēng jiā xiāo liàng

The company is running a promotion and hopes to increase sales.

Illustration for 促销 (promotion)

More examples

商场的促销吸引了很多顾客。shāng chǎng de cù xiāo xī yǐn le hěn duō gù kè

The mall's promotion attracted many customers.

Core concept

A seller's planned offer that gives buyers a reason to purchase now rather than later.

Common phrases

  • 举办促销活动jǔ bàn cù xiāo huó dòng

    hold a promotional event

  • 促销方案cù xiāo fāng àn

    promotional plan

  • 促销期间cù xiāo qī jiān

    promotion period

Similar words

优惠yōu huì: Favorable terms, such as a price cut or extra service, offered to consumers.
折扣zhé kòu: A reduction in a product's listed price by a set amount or percentage.
打折dǎ zhé: A temporary lowering of a product's price for sale.
宣传xuān chuán: Activity that spreads information about a product or service and attracts public interest.

Definition in Chinese

商家为增加商品或服务的销量而采取打折、赠品、限时活动等手段的行为或活动。shāng jiā wèi zēng jiā shāng pǐn huò fú wù de xiāo liàng ér cái qǔ dǎ zhé zèng pǐn xiàn shí huó dòng děng shǒu duàn de xíng wéi huò huó dòng

Word origin

促 (cù, "urge") + 销 (xiāo, "sell") describe urging something to be sold, so the compound refers to methods that help products or services sell more.

Usage tips

  • The focus is on the seller's sales activity, not just on a low price, so gifts and time limits can also count even when no discount is given.

Related words

  • 促销员cù xiāo yuánsales promoternoun
  • 促销品cù xiāo pǐnpromotional itemnoun
  • 促销渠道cù xiāo qú dàopromotional channelnoun

Word lists with this word