Japanese Conversation · Level 85
60 words
Japanese word
志向
Pronunciation
Romajishikō
Meaning
- nounorientation
Example
若者は安定志向が強いです。waka mono wa an tei shi kō ga tsuyo i de su
Young people have a strong preference for stability.
More examples
若者の消費志向は、時代とともに変化しています。waka mono no shō hi shi kō wa ji dai to to mo ni hen ka shi te i ma su
Young people's consumer preferences are changing with the times.
Core concept
Captures an intentional tendency to orient one's thoughts, choices, or efforts toward a particular end.
Common phrases
志向が強いshi kō ga tsuyo i
strong preference
志向の違いshi kō no chiga i
difference in orientation
上昇志向jō shō shi kō
ambition for advancement
利益志向ri eki shi kō
profit orientation
顧客志向ko kyaku shi kō
customer orientation
Similar words
傾向keikō: A general tendency for thoughts, choices, or actions to move in a particular direction.
方向性hōkōsei: The general direction in which thoughts, choices, or efforts are oriented.
嗜好shikō: A preference for particular things, styles, or ways of doing something.
Definition in Japanese
特定の方向や目的に向かおうとする意識や傾向。toku tei no hō kō ya moku teki ni mu ka ō to su ru i shiki ya kei kō
Word origin
The Sino-Japanese term 志向 (shikō) joins 志 (shi, "will" or "aim") with 向 (kō, "face toward"), giving it the sense of aiming one's will in a direction.
Usage tips
- 志向 (shikō) is broader than a single goal when used in compounds, because it can name an ongoing tendency such as a preference for simplicity or local products.
Other meanings
- aimnoun
- preferencenoun
Related words
- 志向するshikōsuruorient towardverb