Japanese word

嗜好

Pronunciation

Romajishikō

Meaning

  • nounpreference

Example

人の嗜好はそれぞれ違います。hito no shi kō wa so re zo re chiga i ma su

People have different preferences.

Illustration for 嗜好 (preference)

More examples

この店は客の嗜好に合わせて、料理の味を調整しています。ko no mise wa kyaku no shi kō ni a wa se te ryō ri no aji o chō sei shi te i ma su

This restaurant adjusts the flavor of its dishes to suit its customers' tastes.

Core concept

Refers to the particular things and qualities that attract a person, group, or community over others.

Common phrases

  • 嗜好に合わせるshi kō ni a wa se ru

    adjust to preferences

  • 個人の嗜好ko jin no shi kō

    personal taste

  • 嗜好を考慮するshi kō o kō ryo su ru

    take preferences into account

Similar words

好みkonomi: A personal liking for particular things, styles, or qualities, often expressed in everyday choices.

Definition in Japanese

人や集団が何を好むかという傾向。hito ya shū dan ga nan o kono mu ka to i u kei kō

Word origin

嗜好 (shikō) is a Sino-Japanese compound of 嗜 (shi, "to be fond of") and 好 (kō, "to like"), describing a tendency to favor something.

Usage tips

  • 嗜好 (shikō) is often used in formal writing, while 好み (konomi) is more common in everyday conversation for personal taste.

Other meanings

  • tastenoun
  • likingnoun

Related words

  • 嗜好性shikōseiinclinationnoun

Word lists with this word