Japanese word

マーケティング

Pronunciation

Romajimāketingu

Meaning

  • nounmarketing

Example

会社はマーケティングに力を入れています。kai sha wa mā ke ti n gu ni chikara o i re te i ma su

The company is focusing on marketing.

Illustration for マーケティング (marketing)

More examples

新商品をマーケティング部門と営業部門が協力して紹介しています。shin shō hin o mā ke ti n gu bu mon to ei gyō bu mon ga kyō ryoku shi te shō kai shi te i ma su

The marketing and sales departments are working together to introduce the new product.

Core concept

Marketing connects knowledge of customer needs with decisions about a product, its presentation, and the way it reaches buyers.

Common phrases

  • マーケティング戦略mā ke ti n gu sen ryaku

    marketing strategy

  • デジタルマーケティングde ji ta ru mā ke ti n gu

    digital marketing

  • マーケティング調査mā ke ti n gu chō sa

    marketing research

Similar words

プロモーションpuromōshon: Planned activities that present a product to a target audience and encourage interest or purchase.
広告kōkoku: Paid public communication that presents a product or service to potential buyers.
広報kōhō: Activities that build and maintain a favorable relationship between an organization and the public.

Definition in Japanese

市場や顧客の求めるものを調べ、それに合わせて商品やサービスの企画や売り方を決める活動。shi jō ya ko kyaku no moto me ru mo no o shira be so re ni a wa se te shō hin ya sā bi su no ki kaku ya u ri kata o ki me ru katsu dō

Word origin

マーケティング (māketingu) comes from the English word marketing, which is built from market and the ending -ing to name an ongoing activity.

Usage tips

  • The English word marketing can describe work done before a product is launched, including deciding whom it is for and how it should be presented.

Word lists with this word