Japanese word

広報

Pronunciation

Romajikōhō

Meaning

  • nounpublicity

Example

会社は新商品の広報を強化しています。kai sha wa shin shō hin no kō hō o kyō ka shi te i ma su

The company is increasing publicity for its new product.

Illustration for 広報 (publicity)

More examples

自治体は防災情報の広報に力を入れています。ji chi tai wa bō sai jō hō no kō hō ni chikara o i re te i ma su

The local government is stepping up its efforts to publicize disaster preparedness information.

Core concept

Centers on making information about a person, group, product, or activity widely known to the public.

Common phrases

  • 広報活動kō hō katsu dō

    publicity activities

  • 広報を担当するkō hō o tan tō su ru

    handle public relations

  • 広報を強化するkō hō o kyō ka su ru

    strengthen publicity

Similar words

宣伝senden: Efforts to make a product, person, or activity attractive and well known to many people.
広告kōkoku: A sponsored message presented to the public for promotional purposes.
告知kokuchi: A formal or informal announcement of a particular fact, event, or change.

Definition in Japanese

商品や活動などの情報を世間に広く知らせ、関心や理解を得るための活動。shō hin ya katsu dō na do no jō hō o se ken ni hiro ku shi ra se kan shin ya ri kai o e ru ta me no katsu dō

Word origin

The Sino-Japanese compound 広報 (kōhō, "publicity") combines 広 (kō, "broad") with 報 (hō, "report or inform").

Usage tips

  • In English, publicity often focuses on gaining public attention, while public relations covers the broader management of communication and reputation.

Other meanings

  • public relationsnoun
  • public informationnoun

Related words

  • 広報するkōhōsurupublicizeverb

Word lists with this word