Spanish word

publicidad

Pronunciation

IPA/puβliθiˈðað/

Meaning

  • feminine nounadvertising

Example

Durante el descanso vimos mucha publicidad en la televisión.

During the break we saw a lot of advertising on television.

Illustration for publicidad (advertising)

More examples

La agencia de publicidad presentó una propuesta creativa.

The advertising agency presented a creative proposal.

Core concept

A coordinated set of posters, TV spots and online banners promoting a product.

Common phrases

  • hacer publicidad

    advertise

  • agencia de publicidad

    advertising agency

  • campaña de publicidad

    advertising campaign

Similar words

anuncio: A single short ad spot broadcast on TV, radio, or shown online.
promoción: A limited-time sale or special offer using discounts or perks to attract customers.
propaganda: Organized messaging that promotes political or ideological views in a persuasive way.
campaña: A planned, time-bound sequence of ads and actions to promote a specific product or service.

Definition in Spanish

Acciones, mensajes o anuncios dirigidos al público para dar a conocer o promover productos, servicios o ideas.

Word origin

Derived from Latin publicus "public" plus the Spanish suffix -idad, it originally means 'the act of making something public' and now denotes promotional messages for products, services, or ideas.

Usage tips

  • Although publicidad can be rendered as publicity, English publicity often means public attention or PR rather than paid ads, so advertising is the safer translation for paid campaigns.

Other meanings

  • publicitynoun

Opposites

Related words

Word lists with this word