Spanish word

campaña

Pronunciation

IPA/kamˈpaɲa/

Meaning

  • feminine nouncampaign

Example

Esta semana empezó una campaña de descuentos en la tienda.

This week a discount campaign started at the store.

Illustration for campaña (campaign)

More examples

La marca lanzó una campaña publicitaria en televisión.

The brand launched an ad campaign on television.

Core concept

Time-limited, organized series of actions to achieve a specific public objective.

Common phrases

  • campaña publicitaria

    ad campaign

  • campaña de descuentos

    discount campaign

  • iniciar una campaña

    launch a campaign

Similar words

promoción: Temporary marketing initiative offering discounts or perks to stimulate sales.
publicidad: Promotional messaging and media efforts presenting a product or service to attract public interest.
oferta: Limited-time price reduction or special terms offered on a product or service.
anuncio: Single advertisement or notice designed to announce or describe a product, service, or offer.

Definition in Spanish

Conjunto de acciones organizadas y planificadas, realizadas durante un periodo para alcanzar un objetivo concreto, como promocionar un producto, informar al público o apoyar una candidatura.

Word origin

From Latin campus 'field' via medieval Latin campania, the term moved from naming military field operations to naming organized public drives such as promotions or election activity.

Usage tips

  • Spanish commonly adds a modifier to specify target and timeframe, for example campaña electoral or campaña de descuentos, and the tilde distinguishes campaña from campana ('bell').

Other meanings

  • election campaignnoun
  • drivenoun

Word lists with this word