German word

Reklame

Pronunciation

IPA/reˈklaːmə/

Meaning

  • feminine nounad

Example

Im Fernsehen sehe ich zu viele Reklamen.

I see too many ads on television.

Illustration for Reklame (ad)

More examples

In der Stadt sind überall bunte Reklame zu sehen.

In the city, colorful advertisements can be seen everywhere.

Core concept

A public visual message designed to make a product, service, or event stand out to potential customers.

Common phrases

  • Reklame verbreiten

    spread advertising

  • Reklame reduzieren

    reduce advertising

Similar words

Werbung: Advertising activity used to make a brand or product widely known.
Plakat: A large poster displayed indoors or outdoors to attract visual attention.
Flyer: A thin, single-page leaflet handed out or placed in shops.
Prospekt: A small booklet giving detailed product information, prices, or offers.

Definition in German

Gedruckte oder bildliche Werbung, die mit Text oder Bild auf Produkte, Dienstleistungen oder Veranstaltungen aufmerksam macht.

Word origin

The German noun Reklame is a borrowing from French réclame, which goes back to Latin reclamare, 'to call back' or 'to cry out', before acquiring an advertising sense.

Usage tips

  • Werbung is the usual broad term for advertising, whereas Reklame can sound dated, colloquial, or mildly critical in modern German.

Other meanings

  • advertisingnoun

Related words

  • Reklameabteilungadvertising departmentnoun
  • reklamefreiad-freeadjective

Word lists with this word