German word

Nische

Pronunciation

IPA/ˈniːʃə/

Meaning

  • feminine nounniche

Example

Viele Startups suchen eine Nische auf dem Markt.

Many startups are looking for a niche in the market.

Illustration for Nische (niche)

More examples

Viele Autoren bedienen eine kleine Nische von Lesern.

Many authors cater to a small niche of readers.

Core concept

A recessed slot in a larger wall or system, occupied by one particular object, product, or role.

Common phrases

  • eine Nische finden

    find a niche

  • eine Nische besetzen

    occupy a niche

  • auf eine Nische abzielen

    target a niche

Similar words

Marktnische: A small market segment serving a particular customer group or need.
Ökologische Nische: The conditions and role that allow a species to live in its environment.
Teilmarkt: A smaller part of a larger market divided by customer traits or uses.
Zielgruppe: A group of customers sharing common characteristics or needs.

Definition in German

Die spezielle Stellung oder Funktion eines Organismus, Produkts oder einer Person innerhalb eines größeren Systems.

Word origin

German Nische entered through French niche from Italian nicchia, which referred to a recess or small hollow.

Usage tips

  • Nische is feminine, has the plural Nischen, and is pronounced with a short German initial vowel rather than the English pronunciation of niche.

Other meanings

  • recessnoun

Opposites

  • Mainstreammainstreamnoun
  • Massenmarktmass marketnoun

Related words

  • Nischenmarktniche marketnoun
  • nischignicheadjective

Word lists with this word