German word

Zielgruppe

Pronunciation

IPA/ˈtsiːlˌgʁʊpə/

Meaning

  • feminine nountarget audience

Example

Für diese Kampagne ist die Zielgruppe klar definiert.

The target audience for this campaign is clearly defined.

Illustration for Zielgruppe (target audience)

More examples

Bei der Umfrage reagierte die Zielgruppe besonders positiv auf kurze Videos.

In the survey, the target audience responded particularly positively to short videos.

Core concept

A campaign arrow points toward one selected set of people rather than toward everyone.

Common phrases

  • eine breite Zielgruppe

    a broad target audience

  • die Zielgruppe ansprechen

    address the target audience

  • auf die Zielgruppe zugeschnitten

    tailored to the target audience

Similar words

Publikum: An unspecified group receiving content at an event or through a broadcast.
Interessenten: People who have shown interest in a product or information.
Kundenkreis: The group of customers who actually buy a product or service.

Definition in German

Personengruppe, an die sich eine Kampagne, ein Angebot oder eine Maßnahme richtet

Word origin

The compound combines German Ziel with Gruppe; Gruppe entered German through French groupe and ultimately traces to Italian gruppo.

Usage tips

  • The usual construction is sich an eine Zielgruppe richten, with an followed by the accusative in this meaning.

Opposites

Related words

  • Zielgruppenanalysetarget audience analysisnoun
  • zielgruppenspezifischtarget-audience-specificadjective

Word lists with this word