Chinese word

零售

Pronunciation

Pinyinlíng shòu

Meaning

  • verbretail

Example

这家公司开始零售这些产品。zhè jiā gōng sī kāi shǐ líng shòu zhè xiē chán pǐn

This company has started retailing these products.

Illustration for 零售 (retail)

More examples

很多创业者选择在直播间零售手工服装。hěn duō chuàng yè zhě xuǎn zé zài zhí bō jiān líng shòu shǒu gōng fú zhuāng

Many entrepreneurs choose to retail handmade clothing through livestreams.

Core concept

Selling goods in small quantities directly to the people who use them, rather than moving them in bulk to businesses.

Common phrases

  • 在平台上零售zài píng tái shàng líng shòu

    retail on platforms

  • 零售服装líng shòu fú zhuāng

    retail clothing

  • 零售二手商品líng shòu èr shǒu shāng pǐn

    retail used goods

Similar words

销售xiāo shòu: Selling goods or services in the market.
出售chū shòu: Selling an item or a right in exchange for money.
批发pī fā: Selling goods in large quantities to shops or other businesses.
营销yíng xiāo: Using planned methods to encourage customers to buy goods or services.

Definition in Chinese

向个人消费者单件或少量出售商品，区别于面向商家或大量交易的方式。xiàng gè rén xiāo fèi zhě dān jiàn huò shǎo liàng chū shòu shāng pǐn qū bié yú miàn xiàng shāng jiā huò dà liàng jiāo yì de fāng shì

Word origin

零 (líng, "zero or a small amount") + 售 (shòu, "sell") forms a word for selling goods in small quantities.

Usage tips

  • 零售 (língshòu, "retail") is useful when describing a shop's business model or a company's sales channel, but 卖 (mài, "sell") is more natural for a simple everyday sale.

Other meanings

  • retail salesnoun
  • retail industrynoun

Opposites

Related words

  • 零售业líng shòu yèretail industrynoun
  • 零售市场líng shòu shì chǎngretail marketnoun
  • 零售渠道líng shòu qú dàoretail channelnoun

Word lists with this word