Chinese word

运营

Pronunciation

Pinyinyùn yíng

Meaning

  • verbrun

Example

我们正在运营这个公众号。wǒ men zhèng zài yùn yíng zhè ge gōng zhòng hào

We are running this official account.

Illustration for 运营 (run)

More examples

公司决定扩大运营团队来提升用户留存。gōng sī jué dìng kuò dà yùn yíng tuán duì lái tí shēng yòng hù liú cún

The company decided to expand its operations team to improve user retention.

Core concept

Keeps an organized business, project, or online account moving toward a planned goal through coordinated ongoing work.

Common phrases

  • 运营网站yùn yíng wǎng zhàn

    manage a website

  • 运营公众号yùn yíng gōng zhòng hào

    manage an official account

  • 运营团队yùn yíng tuán duì

    manage a team

Similar words

经营jīng yíng: Conducts a business or shop to provide goods or services and make a profit.
管理guán lǐ: Arranges and oversees people, things, or tasks so everything stays orderly and works properly.
运作yùn zuò: Puts an organization or system into action so its work or activities can continue.
运行yùn xíng: Gets a machine or system to function as it should.

Definition in Chinese

通过策划、推广、内容和数据等手段，使企业、项目或线上账号按既定目标运行并产生效果的管理性工作。tōng guò cè huà tuī guǎng nèi róng hé shù jù děng shǒu duàn shǐ qǐ yè xiàng mù huò xiàn shàng zhàng hào àn jì dìng mù biāo yùn xíng bìng chǎn shēng xiào guǒ de guán lǐ xìng gōng zuò

Word origin

运营 (yùnyíng, "to run") combines 运 (yùn, "to move or convey") with 营 (yíng, "to manage or conduct"), creating the image of guiding activities toward a result.

Usage tips

  • English often uses "operate" for machines, but this verb can cover the planning, content, promotion, and data work that keeps a service effective.

Other meanings

  • operationnoun
  • manageverb

Opposites

  • 停运tíng yùncease operatingverb
  • 停业tíng yècease business operationsverb

Related words

  • 运营商yùn yíng shāngoperatornoun
  • 运营成本yùn yíng chéng běnoperating costnoun
  • 运营策略yùn yíng cè lüèoperations strategynoun

Word lists with this word