Chinese word

策略

Pronunciation

Pinyincè lüè

Meaning

  • nounstrategy

Example

我们要调整策略以适应市场变化。wǒ men yào tiáo zhěng cè lüè yǐ shì yìng shì chǎng biàn huà

We need to adjust our strategy to adapt to changes in the market.

Illustration for 策略 (strategy)

More examples

公司需要制定策略来扩大市场份额。gōng sī xū yào zhì dìng cè lüè lái kuò dà shì chǎng fèn é

The company needs to formulate a strategy to expand its market share.

Core concept

A chosen route from a current situation to a desired result, including both overall direction and concrete moves.

Common phrases

  • 制定策略zhì dìng cè lüè

    formulate a strategy

  • 调整策略tiáo zhěng cè lüè

    adjust a strategy

  • 实施策略shí shī cè lüè

    carry out a strategy

Similar words

战略zhàn lüè: An overall, usually long-term plan for helping a country or organization reach its goals.
战术zhàn shù: A specific action or method used to achieve a short-term goal in a particular situation.
方案fāng àn: A detailed plan or proposal showing how to solve a problem or carry out a task.
方法fāng fǎ: A way or procedure used to achieve a particular goal.

Definition in Chinese

为达成特定目标而制定的计划和方法，既可以指总体方针，也可以指为实施目标而采取的具体对策。wèi dá chéng tè dìng mù biāo ér zhì dìng de jì huà hé fāng fǎ jì ké yǐ zhǐ zóng tǐ fāng zhēn yě ké yǐ zhǐ wèi shí shī mù biāo ér cái qǔ de jù tǐ duì cè

Word origin

策 (cè, "plan") originally referred to a bamboo writing strip and later developed the sense of a plan, while 略 (lüè, "outline") adds the idea of the main points.

Usage tips

  • English speakers often associate strategy with long-term planning, but this Chinese noun also fits a short-term response when circumstances change.

Other meanings

  • approachnoun
  • tacticnoun
  • countermeasurenoun

Related words

  • 策略家cè lüè jiāstrategistnoun
  • 策略性cè lüè xìngstrategic naturenoun

Word lists with this word