Chinese word

策划

Pronunciation

Pinyincè huà

Meaning

  • verbplan

Example

公司正在策划一个新的促销活动。gōng sī zhèng zài cè huà yí gè xīn de cù xiāo huó dòng

The company is planning a new promotional event.

Illustration for 策划 (plan)

More examples

他负责策划这次产品发布会的流程。tā fù zé cè huà zhè cì chán pǐn fā bù huì de liú chéng

He is in charge of planning the process for this product launch.

Core concept

Turns a goal into a workable scheme by shaping its ideas, steps, and arrangements.

Common phrases

  • 参与策划cān yù cè huà

    take part in planning

  • 策划活动cè huà huó dòng

    plan an event

  • 策划方案cè huà fāng àn

    develop a plan

Similar words

计划jì huà: Setting the sequence and schedule of actions for achieving a chosen goal.
规划guī huà: Forming a long-range plan that defines the direction of the whole effort.
组织zǔ zhī: Putting people and resources into a workable structure through roles and task divisions.
安排ān pái: Arranging people, time, places, or resources in a suitable order and allocation.

Definition in Chinese

为达到预定目的而进行创意构思、方案设计与组织安排的动作或过程。wèi dá dào yù dìng mù dì ér jìn xíng chuàng yì gòu sī fāng àn shè jì yǔ zǔ zhī ān pái de dòng zuò huò guò chéng

Word origin

The word 策划 (cèhuà, "to plan") joins 策 (cè, "strategy") and 划 (huà, "to mark out"), presenting planning as marking out a strategy in practical form.

Usage tips

  • In everyday Chinese, the verb often names the creative and coordinating work behind an event, while the people who carry it out may be described separately.

Other meanings

  • deviseverb

Related words

  • 策划者cè huà zhěplannernoun
  • 策划书cè huà shūplanning documentnoun
  • 策划案cè huà ànplanning proposalnoun

Word lists with this word