Chinese word

点击率

Pronunciation

Pinyindiǎn jī lǜ

Meaning

  • nounclick-through rate

Example

这条广告的点击率很高。zhè tiáo guǎng gào de diǎn jī lǜ hěn gāo

This ad has a high click-through rate.

Illustration for 点击率 (click-through rate)

More examples

这次促销后，网站的点击率显著上升。zhè cì cù xiāo hòu wǎng zhàn de diǎn jī lǜ xiǎn zhù shàng shēng

After this promotion, the website's click-through rate rose significantly.

Core concept

A gauge showing how successfully an appearance turns into a user response.

Common phrases

  • 提高点击率tí gāo diǎn jī lǜ

    raise click-through rate

  • 点击率上升diǎn jī lǜ shàng shēng

    click-through rate goes up

  • 点击率下降diǎn jī lǜ xià jiàng

    click-through rate goes down

  • 点击率波动diǎn jī lǜ bō dòng

    click-through rate fluctuates

Similar words

点击量diǎn jī liàng: The total number of clicks recorded during a set period.
曝光量bào guāng liàng: The total number of times an ad or post is shown.
转化率zhuǎn huà lǜ: The percentage of clicks or visits that lead to a desired result.

Definition in Chinese

衡量网页或广告在被展示后吸引用户实际点击的指标，计算方法为点击次数除以展示次数。héng liáng wǎng yè huò guǎng gào zài bèi zhǎn shì hòu xī yǐn yòng hù shí jì diǎn jī de zhǐ biāo jì suàn fāng fǎ wèi diǎn jī cì shù chú yǐ zhǎn shì cì shù

Word origin

The compound joins 点 (diǎn, "click") + 击 (jī, "hit") for the clicking action with 率 (lǜ, "rate") for a measured proportion, forming 点击率 (diǎnjīlǜ, "click-through rate").

Usage tips

  • A total number and a percentage answer different questions: one shows the volume of responses, while the other shows how strongly the audience responds to each display.

Opposites

  • 低点击率dī diǎn jī lǜlow click-through ratenoun

Word lists with this word