Chinese word

招揽

Pronunciation

Pinyinzhāo lǎn

Meaning

  • verbdrum up

Example

他在街上招揽顾客。tā zài jiē shàng zhāo lǎn gù kè

He is drumming up customers on the street.

Illustration for 招揽 (drum up)

More examples

创业公司在路演时努力招揽投资。chuàng yè gōng sī zài lù yǎn shí nǔ lì zhāo lǎn tóu zī

The startup is working hard to drum up investment during its roadshow.

Core concept

Actively draw people toward a business, offer, or group so they become customers or members.

Common phrases

  • 招揽客户zhāo lǎn kè hù

    drum up clients

  • 招揽投资zhāo lǎn tóu zī

    drum up investment

  • 招揽会员zhāo lǎn huì yuán

    recruit members

Similar words

吸引xī yǐn: Draw people toward something by catching their interest or attention.
招徕zhāo lái: Seek customers by publicizing a business or calling people to come in.
拉客lā kè: Call out to people passing by and persuade them to become customers.

Definition in Chinese

主动通过言语、动作或条件吸引他人参与、购买或加入，常指商家或个人为扩大顾客或成员而采取的劝诱行为。zhǔ dòng tōng guò yán yǔ dòng zuò huò tiáo jiàn xī yǐn tā rén cān yǔ gòu mǎi huò jiā rù cháng zhǐ shāng jiā huò gè rén wèi kuò dà gù kè huò chéng yuán ér cái qǔ de quàn yòu xíng wéi

Word origin

招揽 (zhāolǎn, "solicit") combines 招 (zhāo, "beckon") + 揽 (lǎn, "take in"), forming the image of calling people over and bringing them into one's circle.

Usage tips

  • The verb covers both customer-seeking and member-seeking, so the surrounding context shows whether the goal is business growth or group growth.

Other meanings

  • attractverb
  • recruitverb

Word lists with this word