Chinese word

投放

Pronunciation

Pinyintóu fàng

Meaning

  • verbput on the market

Example

公司把新产品投放到市场上。gōng sī bǎ xīn chán pǐn tóu fàng dào shì chǎng shàng

The company puts its new product on the market.

Illustration for 投放 (put on the market)

More examples

我们这周开始在社交媒体上投放广告。wǒ men zhè zhōu kāi shǐ zài shè jiāo méi tǐ shàng tóu fàng guǎng gào

We will start running advertisements on social media this week.

Core concept

Place a product, message, or resource where a target audience can encounter and use it.

Common phrases

  • 投放广告tóu fàng guǎng gào

    run advertisements

  • 投放产品tóu fàng chán pǐn

    put products on the market

Similar words

发布fā bù: Release an official announcement or information so the public knows about it.
推出tuī chū: Bring a new product or service onto the market and begin selling it.

Definition in Chinese

把商品、信息或资源放到市场、平台或渠道，让目标人群看到、接触或使用。bǎ shāng pǐn xìn xī huò zī yuán fàng dào shì chǎng píng tái huò qú dào ràng mù biāo rén qún kàn dào jiē chù huò shǐ yòng

Word origin

投 (tóu, "put into") + 放 (fàng, "set loose") describes putting something into an external setting so it becomes available there.

Usage tips

  • The word often highlights deliberate placement through a selected medium, rather than simple release without a clear route to an audience.

Other meanings

  • streamverb
  • distributeverb
  • publishverb
  • put on saleverb
  • drop offverb

Opposites

Related words

  • 广告投放guǎng gào tóu fàngadvertising placementnoun

Word lists with this word