Chinese Conversation · Level 80
91 words
Chinese word
带货
Pronunciation
Pinyindài huò
Meaning
- verbpromote products
Example
他经常在直播里带货。tā jīng cháng zài zhí bō lǐ dài huò
He often promotes products during livestreams.
More examples
她最近用短视频带货，反响不错。tā zuì jìn yòng duǎn shì pín dài huò fán xiǎng bú cuò
She has recently used short videos to promote and sell products, and the response has been good.
Core concept
A public-facing sales effort that uses a presenter or platform to connect viewers with products.
Common phrases
开直播带货kāi zhí bō dài huò
start a livestream to promote and sell products
在平台上带货zài píng tái shàng dài huò
promote and sell products on a platform
用短视频带货yòng duǎn shì pín dài huò
use short videos to promote and sell products
Similar words
推销tuī xiāo: Trying to make customers buy products through explanation and persuasion.
卖mài: Exchanging products or services for money.
推荐tuī jiàn: Suggesting a person or thing that someone else may find suitable or good.
介绍jiè shào: Explaining what a person or thing is like and informing others about it.
Definition in Chinese
通过个人或平台向观众推荐商品并促成购买的行为，常见于主播、网红在直播或短视频中推广商品。tōng guò gè rén huò píng tái xiàng guān zhòng tuī jiàn shāng pǐn bìng cù chéng gòu mǎi de xíng wéi cháng jiàn yú zhǔ bō wǎng hóng zài zhí bō huò duǎn shì pín zhōng tuī guǎng shāng pǐn
Word origin
带货 (dàihuò, "promote products") joins 带 (dài, "carry") and 货 (huò, "goods"), extending the concrete image of bringing goods to people into presenting them through online media.
Usage tips
- In conversational Chinese, the term often appears in headlines and platform descriptions, so recognizing it helps identify sales-oriented content even when a product name is not in the sentence.
Other meanings
- sell products as an influencerverb
Related words
- 带货能力dài huò néng lìproduct-promotion abilitynoun
- 带货账号dài huò zhàng hàoproduct-promotion accountnoun