Chinese Conversation · Level 21
90 words
Chinese word
导购
Pronunciation
Pinyindǎo gòu
Meaning
- nounsales clerk
Example
店里导购帮我介绍了这件衣服。diàn lǐ dǎo gòu bāng wǒ jiè shào le zhè jiàn yī fú
The sales clerk in the store told me about this item of clothing.
More examples
那位导购很耐心，帮我们讲解了商品材质。nà wèi dǎo gòu hěn nài xīn bāng wǒ men jiáng jiě le shāng pǐn cái zhì
That sales clerk was very patient and explained the product material to us.
Core concept
A product-focused helper who connects a shopper's questions with an item's features and choice.
Common phrases
店内导购diàn nèi dǎo gòu
in-store sales clerk
门店导购mén diàn dǎo gòu
store sales clerk
Similar words
店员diàn yuán: A store worker who helps customers while doing tasks such as taking payment and stocking goods.
售货员shòu huò yuán: A sales clerk who sells products, puts them on display, and gives price information.
销售员xiāo shòu yuán: A sales representative who sells products or services and can make proposals or negotiate.
营业员yíng yè yuán: A store employee who greets customers and handles selling and customer service.
Definition in Chinese
在商店或线上平台负责向顾客介绍、试用并推荐商品以促成交易的职务或人员。zài shāng diàn huò xiàn shàng píng tái fù zé xiàng gù kè jiè shào shì yòng bìng tuī jiàn shāng pǐn yǐ cù chéng jiāo yì de zhí wù huò rén yuán
Word origin
导 (dǎo, "guide") + 购 (gòu, "purchase") builds the idea of guiding someone toward a purchase, giving the compound its role-based meaning.
Usage tips
- In modern shopping contexts, this role can exist through an online platform, where product guidance happens by chat or a live presentation instead of beside a shelf.
Other meanings
- shopping guidenoun
- sales advisornoun
Opposites
- 顾客gù kècustomernoun
Related words
- 导购员dǎo gòu yuánsales clerknoun