Chinese word

定向

Pronunciation

Pinyindìng xiàng

Meaning

  • verbtarget

Example

这个广告定向于有购买力的人群。zhè ge guǎng gào dìng xiàng yú yǒu gòu mǎi lì de rén qún

This ad targets people with purchasing power.

Illustration for 定向 (target)

More examples

平台通过算法把促销信息定向投放给有购买意向的用户。píng tái tōng guò suàn fǎ bǎ cù xiāo xìn xī dìng xiàng tóu fàng gěi yǒu gòu mǎi yì xiàng de yòng hù

The platform uses an algorithm to target promotional messages to users who intend to buy.

Core concept

A deliberate steering of attention, resources, or action toward one defined aim.

Common phrases

  • 定向投放广告dìng xiàng tóu fàng guǎng gào

    targeted ad placement

  • 定向推广活动dìng xiàng tuī guǎng huó dòng

    targeted promotion campaign

Similar words

针对zhēn duì: Targets a particular person, group, or issue when taking action or responding.
指向zhǐ xiàng: Points or aims toward a particular direction or target.
导向dǎo xiàng: Guides an action or process toward a chosen direction or goal.
定位dìng wèi: Determines and assigns the position or role of a person or thing.

Definition in Chinese

将注意力、资源或行动按照既定方向安排，使其面向某一目标或用途。jiāng zhù yì lì zī yuán huò xíng dòng àn zhào jì dìng fāng xiàng ān pái shǐ qí miàn xiàng mǒu yí mù biāo huò yòng tú

Word origin

定 (dìng, "set") supplies the idea of fixing, while 向 (xiàng, "direction") supplies the path, together forming the idea of directing something along a chosen line.

Usage tips

  • In media and advertising, this verb describes a choice made before a message or service is delivered, helping distinguish planned audience selection from a person's later reaction.

Opposites

  • 随机投放suí jī tóu fàngdistribute randomlyverb

Related words

  • 定向投放dìng xiàng tóu fàngdeliver to a target audienceverb
  • 定向推广dìng xiàng tuī guǎngpromote to a target audienceverb

Word lists with this word