Chinese word

品牌

Pronunciation

Pinyinpǐn pái

Meaning

  • nounbrand

Example

这个品牌在年轻人中很受欢迎。zhè ge pǐn pái zài nián qīng rén zhōng hěn shòu huān yíng

This brand is very popular among young people.

Illustration for 品牌 (brand)

More examples

为了扩大市场占有率，公司决定打造新的品牌。wèi le kuò dà shì chǎng zhàn yǒu lǜ gōng sī jué dìng dǎ zào xīn de pǐn pái

To expand its market share, the company decided to build a new brand.

Core concept

A recognizable identity that links a product or service to its maker and the trust attached to it.

Common phrases

  • 打造品牌dǎ zào pǐn pái

    build a brand

  • 品牌知名度pǐn pái zhī míng dù

    brand awareness

  • 品牌策略pǐn pái cè lüè

    brand strategy

Similar words

商标shāng biāo: A registered name, symbol, or design that distinguishes goods or services and has legal protection.
牌子pái zi: A familiar, informal way to refer to a shop's or product's brand.
名牌míng pái: A prestigious, widely known brand or one of its products.
商号shāng hào: A company's or shop's formal name for conducting business.

Definition in Chinese

企业或商家用于区分自己产品或服务的名称、标志或识别体系，代表其出处与信誉。qǐ yè huò shāng jiā yòng yú qū fēn zì jǐ chán pǐn huò fú wù de míng chēng biāo zhì huò shí bié tǐ xì dài biǎo qí chū chǔ yǔ xìn yù

Word origin

品牌 (pǐnpái, "brand") combines 品 (pǐn, "goods or quality") with 牌 (pái, "sign or placard"), joining the goods with the sign that identifies their source.

Usage tips

  • In everyday Chinese, 品牌 (pǐnpái, "brand") can refer to a company's public identity and reputation, not only its visible logo.

Related words

  • 品牌化pǐn pái huàbrandverb
  • 联名品牌lián míng pǐn páicollaborative brandnoun

Word lists with this word