Chinese word

代言人

Pronunciation

Pinyindài yán rén

Meaning

  • nounspokesperson

Example

他是工人的代言人。tā shì gōng rén de dài yán rén

He is the workers' spokesperson.

Illustration for 代言人 (spokesperson)

More examples

公司决定让她作为新产品的代言人出席发布会。gōng sī jué dìng ràng tā zuò wéi xīn chán pǐn de dài yán rén chū xí fā bù huì

The company decided to have her attend the launch event as the spokesperson for the new product.

Core concept

A public voice that carries another person, group, or brand's position to the outside world.

Common phrases

  • 广告代言人guǎng gào dài yán rén

    advertising spokesperson

  • 企业代言人qǐ yè dài yán rén

    company spokesperson

  • 社区代言人shè qū dài yán rén

    community spokesperson

Similar words

发言人fā yán rén: An official voice that presents an organization or group's views and explanations publicly.
代表dài biǎo: A person or institution acting for a group by expressing its position or will.
代理人dài lǐ rén: A person authorized to act for someone else in legal or official matters and negotiations.

Definition in Chinese

为某人、某团体或某品牌公开表达立场或宣传观点的人。wèi mǒu rén mǒu tuán tǐ huò mǒu pǐn pái gōng kāi biǎo dá lì chǎng huò xuān chuán guān diǎn de rén

Word origin

代 (dài, "act for") + 言 (yán, "speak") + 人 (rén, "person") forms a person who speaks publicly for another party.

Usage tips

  • In advertising, this word often points to a celebrity or influencer linked to a brand, while news or labor contexts often point to a formal voice for a group.

Other meanings

  • brand ambassadornoun

Opposites

Related words

  • 代言dài yánendorseverb
  • 代言费dài yán fèiendorsement feenoun

Word lists with this word