Chinese word

专柜

Pronunciation

Pinyinzhuān guì

Meaning

  • nounbrand counter

Example

我在商场的专柜试了香水。wǒ zài shāng chǎng de zhuān guì shì le xiāng shuǐ

I tried perfume at the brand counter in the mall.

Illustration for 专柜 (brand counter)

More examples

他发现专柜的价格比网上贵。tā fā xiàn zhuān guì de jià gé bǐ wǎng shàng guì

He found that the price at the brand counter was higher than online.

Core concept

A dedicated brand area inside a larger store where the brand's products and service meet shoppers.

Common phrases

  • 专柜服务zhuān guì fú wù

    brand counter service

  • 专柜促销zhuān guì cù xiāo

    brand counter promotion

  • 专柜导购zhuān guì dǎo gòu

    brand counter sales assistant

Similar words

柜台guì tái: A sales and payment counter inside a store.
专卖店zhuān mài diàn: A specialized shop selling only one brand or a particular kind of product.
旗舰店qí jiàn diàn: A flagship official shop that is large and serves as a leading example of its brand.

Definition in Chinese

商场内为某一品牌单独设置的柜台或展示区，用于陈列商品并由品牌人员提供试用、咨询和销售。shāng chǎng nèi wèi mǒu yì pǐn pái dān dú shè zhì de guì tái huò zhǎn shì qū yòng yú chén liè shāng pǐn bìng yóu pǐn pái rén yuán tí gōng shì yòng zī xún hé xiāo shòu

Word origin

专柜 (zhuānguì, "brand counter") combines 专 (zhuān, "specialized") and 柜 (guì, "cabinet or counter") to name a retail fixture reserved for one brand.

Usage tips

  • In everyday shopping, saying an item came from the brand's authorized retail channel can reassure listeners about its source, but price, returns, and warranty still depend on the seller.

Other meanings

  • sales counternoun

Opposites

  • 网店wǎng diànonline storenoun

Related words

  • 专柜价zhuān guì jiàbrand counter pricenoun

Word lists with this word