Korean word

앞세우다

Pronunciation

Romanizationapsseuda

Meaning

  • verblead with

Example

회사는 신제품을 앞세워 광고를 시작했다.hoe sa neun sin je pu meul ap sse wo kwang go reul si ja kaet tta

The company started advertising by leading with its new product.

Illustration for 앞세우다 (lead with)

More examples

면접에서 경력을 앞세우면 대화를 주도하기 쉽다.myeon jeo be seo kyeong nyeo geul ap sse u myeon tae hwa reul chu do ha gi swip tta

If you highlight your experience in an interview, it is easy to take control of the conversation.

Core concept

A person or thing is brought to the front to attract attention or serve as a representative.

Common phrases

  • 신제품을 앞세우다sin je pu meul ap sse u da

    highlight a new product

  • 이익을 앞세우다i i geul ap sse u da

    highlight profits

  • 사람을 앞세우다sa ra meul ap sse u da

    feature a person

Similar words

내세우다naeseuda: Putting forward a person or idea presents it for public support or approval.
부각시키다pugakssikida: Drawing attention to a particular quality makes it easier to notice.
홍보하다hongbohada: Making a product, service, or event known to many people spreads awareness.
소개하다sogaehada: Presenting a person, object, or subject gives others key information about it.

Definition in Korean

어떤 사람이나 물건을 주변의 다른 것보다 앞에 내세워 주목을 끌거나 대표 역할을 하도록 하는 동사.eo tteon sa ra mi na mul geo neul chu byeo nui ta reun keot ppo da a pe nae se wo chu mo geul kkeul geo na tae pyo yeo ka reul ha do rok ha neun tong sa

Word origin

The word is built from 앞 (ap, "front") and 세우다 (sseuda, "to set up"), connecting a forward position with giving someone or something a prominent role.

Usage tips

  • The word can sound positive when describing a featured product or spokesperson, but context shows whether the focus is genuine or mainly for display.

Other meanings

  • put forwardverb

Opposites

  • 뒤로 미루다twiro mirudapostponeverb

Related words

  • 앞세움apsseumputting forwardnoun
  • 앞세워지다apssewojidabe put forwardverb

Word lists with this word