Japanese word

特長

Pronunciation

Romajitokuchō

Meaning

  • nounstrong point

Example

この車の特長は燃費がよいことです。ko no kuruma no toku chō wa nen pi ga yo i ko to de su

This car's strong point is its good fuel economy.

Illustration for 特長 (strong point)

More examples

利用者の声をすぐに反映できることが、このサービスの特長です。ri yō sha no koe o su gu ni han ei de ki ru ko to ga ko no sā bi su no toku chō de su

A strong point of this service is its ability to quickly incorporate user feedback.

Core concept

It points to the particular quality that makes a person or thing stand out from others.

Common phrases

  • 特長があるtoku chō ga a ru

    have a strong point

  • 特長を生かすtoku chō o i ka su

    make use of a strong point

  • 特長を伝えるtoku chō o tsuta e ru

    communicate a strong point

Similar words

長所chōsho: A good quality or ability that gives a person or thing value.
強みtsuyomi: A quality or ability that provides an advantage in a particular situation.
利点riten: A favorable point or benefit that a person or thing offers.

Definition in Japanese

他と比べて特に優れている点。hoka to kura be te toku ni sugu re te i ru ten

Word origin

特長 (tokuchō) combines 特 (toku, "special") and 長 (chō, "merit"), giving the sense of a particularly notable merit.

Usage tips

  • In Japanese product descriptions, 特長 (tokuchō) often introduces a benefit that makes an item stand out, while 機能 (kinō) focuses on what the item can do.

Other meanings

  • featurenoun

Opposites

Word lists with this word