Japanese word

消費者

Pronunciation

Romajishōhisha

Meaning

  • nounconsumer

Example

消費者は値段を比べてから買います。shō hi sha wa ne dan o kura be te ka ra ka i ma su

Consumers compare prices before they buy.

Illustration for 消費者 (consumer)

More examples

最近の消費者は環境に配慮した商品を選ぶ傾向があります。sai kin no shō hi sha wa kan kyō ni hai ryo shi ta shō hin o era bu kei kō ga a ri ma su

Consumers today tend to choose environmentally friendly products.

Core concept

Focuses on the end user whose choices create demand for goods and services.

Common phrases

  • 消費者の声shō hi sha no koe

    consumer feedback

  • 消費者保護shō hi sha ho go

    consumer protection

  • 消費者行動shō hi sha kō dō

    consumer behavior

Similar words

顧客kokyaku: A person who purchases goods or services from a particular business.
利用者riyōsha: A person who makes use of a product, service, or facility.
買い手kaite: A person who purchases something from a seller.

Definition in Japanese

商品やサービスを最終的に買って使う人。shō hin ya sā bi su o sai shū teki ni ka tte tsuka u hito

Word origin

The compound 消費者 (shōhisha) consists of 消費 (shōhi, "consumption") and 者 (sha, "person"), identifying a person who consumes something.

Usage tips

  • Consumer is common in public discussions about privacy, safety, and fairness because it treats people as members of the marketplace.

Other meanings

  • buyernoun
  • customernoun

Opposites

  • 生産者seisanshaproducernoun

Word lists with this word