Japanese word

口コミ

Pronunciation

Romajikuchikomi

Meaning

  • nounword of mouth

Example

この店は口コミで人気になりました。ko no mise wa kuchi ko mi de nin ki ni na ri ma shi ta

This shop became popular through word of mouth.

Illustration for 口コミ (word of mouth)

More examples

友人の口コミで、その店を予約しました。yū jin no kuchi ko mi de so no mise o yo yaku shi ma shi ta

I booked that restaurant based on a friend's recommendation.

Core concept

Captures the spread of firsthand opinions or reputations through people's own networks rather than official promotion.

Common phrases

  • 口コミを見るkuchi ko mi o mi ru

    look at reviews

  • 口コミで知るkuchi ko mi de shi ru

    learn by word of mouth

  • 口コミが広がるkuchi ko mi ga hiro ga ru

    word of mouth spreads

Similar words

評判hyōban: A good or bad opinion that people generally have about someone or something.
レビューrebyū: A detailed judgment of a product, service, or experience, often published for other people.
感想kansō: A person's thoughts about an experience, without necessarily being shared as public information.

Definition in Japanese

他人から伝わる、商品や店などの評判や感想。ta nin ka ra tsuta wa ru shō hin ya mise na do no hyō ban ya kan sō

Word origin

口コミ (kuchikomi) is formed from 口 (kuchi, "mouth") and the shortened loanword コミ (komi, "communication"), from English communication.

Usage tips

  • Japanese restaurants and shopping sites commonly display 口コミ (kuchikomi) as user reviews, extending the idea beyond spoken recommendations.

Word lists with this word