Japanese word

参入

Pronunciation

Romajisannyū

多くの会社が市場への参入を考えています。ō ku no gai sha ga shi jō e no san nyū o kanga e te i ma su

Many companies are considering entering the market.

新しい企業の参入によって、市場の競争が激しくなりました。atara shi i ki gyō no san nyū ni yo tte shi jō no kyō sō ga hage shi ku na ri ma shi ta

The entry of a new company intensified competition in the market.

It captures the move from outside a market to becoming an active business participant within it.

進出shinshutsu: The act of expanding into a new market or business area.
出店shutten: The act of opening a store in a particular area or market.

ある市場や業界に新しく加わって事業活動を始めること。a ru shi jō ya gyō kai ni atara shi ku kuwa wa tte ji gyō katsu dō o haji me ru ko to

参入 (sannyū) combines 参 (san, "participate") with 入 (nyū, "enter"), so its parts express entering in order to take part.

The word is useful when a company becomes a new competitor in an established market, a business context that the ordinary sense of entering does not specify.