Japanese word

優遇

Pronunciation

Romajiyūgū

Meaning

  • nounpreferential treatment

Example

会社は長年の客を優遇しています。kai sha wa naga nen no kyaku o yū gū shi te i ma su

The company gives long-term customers preferential treatment.

Illustration for 優遇 (preferential treatment)

More examples

新しい制度では、子育て世帯が優遇されます。atara shi i sei do de wa ko soda te se tai ga yū gū sa re ma su

Under the new system, families raising children receive preferential treatment.

Core concept

Expresses the idea of giving selected people or groups better conditions or more favorable handling than others receive.

Common phrases

  • 優遇を受けるyū gū o u ke ru

    receive preferential treatment

  • 優遇措置を受けるyū gū so chi o u ke ru

    receive preferential treatment

  • 優遇を求めるyū gū o moto me ru

    seek preferential treatment

  • 優遇の対象となるyū gū no tai shō to na ru

    be eligible for preferential treatment

Similar words

厚遇kōgū: Treatment that gives a person or group unusually favorable conditions or respectful care.
優待yūtai: Favorable treatment or benefits provided specifically to customers, members, or selected groups.
特別扱いtokubetsuatsukai: Treatment that gives someone exceptional status or handling, whether or not it is fair.
えこひいきekohiiki: Unfair preference shown to a person or group because of personal liking or connection.

Definition in Japanese

ある人や集団に、特別に有利な取り計らいをすること。a ru hito ya shū dan ni toku betsu ni yū ri na to ri haka ra i o su ru ko to

Word origin

優遇 (yūgū) is a Sino-Japanese compound of 優 (yū, "superior or gentle") and 遇 (gū, "treatment or encounter"), forming the sense of favorable treatment.

Usage tips

  • Japanese companies may use 優遇 (yūgū) for benefits offered to long-term customers, so the word can sound positive rather than imply improper favoritism.

Opposites

  • 冷遇reigūcold treatmentnoun

Related words

  • 優遇するyūgūsurugive preferential treatmentverb

Word lists with this word