今頃 (imagoro) means “around this time”

More examples

日本では今頃、桜が咲き始めます。nihon de wa ima goro sakura ga sa ki haji me ma su

In Japan, cherry blossoms begin to bloom around this time.

Places an event or state at an approximate time near the present or at a corresponding time in the past.

今時分imajibun: At roughly this time of day, season, or period.
この頃konogoro: During the present period or a similar period being discussed.

現在または現在に対応する過去の時点や期間をおおまかに指す語。gen zai ma ta wa gen zai ni tai ō su ru ka ko no ji ten ya ki kan o ō ma ka ni sa su go

The word 今頃 (imagoro, "around now") is formed from 今 (ima, "now") and 頃 (goro, "time or approximate period").

今頃 (imagoro) may suggest that something is expected to have happened already, so it can carry a mild sense of lateness in the right context.