Japanese word

ブランド

Pronunciation

Romajiburando

Meaning

  • nounbrand

Example

このブランドは人気です。ko no bu ra n do wa nin ki de su

This brand is popular.

Illustration for ブランド (brand)

More examples

この店は有名なブランドよりも、商品の品質を大切にしています。ko no mise wa yū mei na bu ra n do yo ri mo shō hin no hin shitsu o tai setsu ni shi te i ma su

This store values product quality more than famous brands.

Core concept

Describes the recognizable identity that sets a company, product, or service apart from its competitors.

Common phrases

  • ブランド名bu ra n do na

    brand name

  • ブランドイメージbu ra n do i mē ji

    brand image

Similar words

銘柄meigara: A name used to identify a particular product or line of products.

Definition in Japanese

商品・企業・サービスなどを他のものと区別する名称や特徴、またその知名度や評価。shō hin ki gyō sā bi su na do o hoka no mo no to ku betsu su ru mei shō ya toku chō ma ta so no chi mei do ya hyō ka

Word origin

ブランド (burando) was borrowed from English brand, a word related to Old Norse brandr, a burning stick used to make a mark.

Usage tips

  • Japanese uses ブランド (burando) for services and companies as well as products, so the word covers more than a label on an object.

Related words

  • ブランド化burandokabrandingnoun
  • ブランド力burandoryokubrand strengthnoun

Word lists with this word