French Conversation · Level 54
73 words
French word
prospection
Pronunciation
IPA/pʁɔspɛksjɔ̃/
Meaning
- feminine nounprospecting
Example
La prospection commerciale prend du temps.
Sales prospecting takes time.
More examples
Il fait de la prospection pour trouver des clients.
He is prospecting to find customers.
Core concept
A planned search that turns possible buyers into contacted prospects and then into customers.
Similar words
démarchage: Direct sales outreach through visits, phone calls, or emails.
acquisition: The process of gaining new customers.
prise de contact: The first contact made to begin a relationship.
campagne de prospection: A planned set of outreach activities targeting prospects over a fixed period.
Definition in French
Activité visant à explorer un marché et à attirer de nouveaux clients par des prises de contact ciblées.
Word origin
French prospection was formed from prospecter with the suffix -tion and ultimately relates to Latin prospectare, built on pro- and specere, 'to look'.
Usage tips
- In business, prospection usually means targeted customer outreach, while scientific contexts can use it for exploration or surveying.
Other meanings
- explorationnoun