French Conversation · Level 95
60 words
French word
fidéliser
Pronunciation
IPA/fidɛlize/
Meaning
- verbbuild customer loyalty
Example
La carte de fidélité permet de fidéliser les acheteurs.
The loyalty card helps build loyalty among shoppers.
More examples
Le café organise des événements pour fidéliser la clientèle locale.
The cafe organizes events to turn local customers into regulars.
Core concept
A shopper who keeps returning to one familiar brand or store.
Common phrases
fidéliser la clientèle locale
turn local customers into regulars
fidéliser grâce à une carte de fidélité
build customer loyalty through a loyalty card
fidéliser ses clients
turn its customers into regulars
Similar words
retenir: Retain customers and encourage continued use of the store.
satisfaire: Satisfy customers by meeting their needs or expectations.
récompenser: Reward purchases or use with points, perks, or other benefits.
attirer: Draw new customers to the store and prompt visits.
Definition in French
Créer chez un client l'habitude d'acheter régulièrement auprès d'une marque ou d'un commerçant.
Word origin
Fidéliser is formed from fidélité with the verb-forming suffix -iser; fidélité comes from Latin fidelitas, based on fidelis, meaning faithful.
Usage tips
- Fidéliser takes a direct object, as in fidéliser les clients, without a preposition before the customer group.