French word

devise

Pronunciation

IPA/dəviz/

Meaning

  • feminine nounmotto

Example

La devise de l'entreprise est « Qualité d'abord ».

The company's motto is "Quality first".

Illustration for devise (motto)

More examples

Être guidé par sa devise facilite les choix.

Being guided by one's motto makes choices easier.

Core concept

A compact line beneath a seal that gives an organization its guiding voice.

Common phrases

  • être guidé par une devise

    be guided by a motto

  • la devise personnelle

    a personal motto

  • la devise de l'équipe

    the team's motto

Similar words

slogan: A catchy phrase used in advertising or politics to attract attention and be remembered.
mot d'ordre: A brief watchword stating the policy that everyone in a group or movement should follow.

Definition in French

Court énoncé servant de maxime ou de phrase-guide, souvent cité pour résumer l'esprit d'une organisation.

Word origin

The French noun devise developed from Old French devise and the related verb deviser, whose meanings included describing or setting out a plan.

Usage tips

  • In financial or travel contexts, les devises usually means foreign currencies rather than organizational mottos.

Other meanings

  • currencynoun

Word lists with this word