French word

argumentaire

Pronunciation

IPA/aʁgymɑ̃tɛʁ/

Meaning

  • masculine nountalking points

Example

J'ai préparé un argumentaire pour la réunion.

I prepared some talking points for the meeting.

Illustration for argumentaire (talking points)

More examples

J'ai fait un argumentaire pour convaincre mes amis.

I prepared a persuasive brief to convince my friends.

Core concept

A clear roadmap of reasons and examples used to present an offer convincingly.

Common phrases

  • faire un argumentaire

    prepare a persuasive brief

  • un argumentaire convaincant

    a convincing brief

  • un argumentaire solide

    a solid set of arguments

Similar words

argument: A brief reason or piece of evidence supporting a claim.
note: A short memo or simple document recording key points.
dossier: A file or report compiling related information and evidence.

Definition in French

Ensemble structuré de raisons, d'exemples et d'éléments destinés à soutenir une proposition, une offre ou une prise de position.

Word origin

The French noun argumentaire is derived from argument with the productive suffix -aire, giving the sense of a set related to supporting arguments.

Usage tips

  • Argumentaire belongs mainly to business and formal usage, while a casual conversation usually uses simpler terms such as raisons or arguments.

Other meanings

  • sales pitchnoun
  • set of argumentsnoun

Related words

Word lists with this word