French Conversation · Level 106
60 words
French word
annonceur
Pronunciation
IPA/anɔ̃sœʁ/
Meaning
- masculine nounadvertiser
Example
L'annonceur paie pour cette campagne.
The advertiser pays for this campaign.
More examples
L'annonceur choisit une agence.
The advertiser chooses an agency.
Core concept
The paying side of an advertising campaign, distinct from the medium that carries it.
Common phrases
campagne publicitaire de l'annonceur
advertiser's advertising campaign
contrat avec l'annonceur
contract with the advertiser
Similar words
agence: An agency hired to develop advertising and arrange its publication.
publicité: Promotional material designed to inform people about a product or service.
annonce: An individual advertisement or notice placed in a medium.
Definition in French
Personne ou entreprise qui paie pour diffuser une annonce dans un média.
Word origin
The noun is formed from annoncer by adding -eur, a productive French agent suffix that identifies the party responsible for the action.
Usage tips
- In media discussions, annonceur names the advertiser, not the agence that creates or manages the campaign.