French Conversation · Level 129
42 words
French word
accroche
Pronunciation
IPA/akʁɔʃ/
Meaning
- feminine nountagline
Example
L'accroche de cette publicité est très efficace.
The tagline of this advertisement is very effective.
More examples
Il faut une bonne accroche pour commencer un discours.
A good opening line is needed to begin a speech.
Core concept
A short verbal hook at the front of a message, catching attention and pulling the audience toward what follows.
Common phrases
phrase d'accroche
opening line
accroche téléphonique
phone opening line
Similar words
slogan: A brief catchphrase designed to make a product or brand memorable.
titre: A concise name or heading that indicates the content of a book or article.
Definition in French
Formule brève et percutante servant à éveiller l'intérêt avant le développement d'un message.
Word origin
Accroche is formed from French accrocher by nominal derivation, extending the literal idea of catching onto the figurative act of catching attention.
Usage tips
- Accroche is feminine, so the usual form is une accroche rather than un accroche.
Other meanings
- hooknoun
- headlinenoun
Opposites
- désintérêtdisinterestnoun
Related words
- désaccrocherdetachverb
- accrocheurattention-grabbingadjective