Spanish word

relanzar

Pronunciation

IPA/relanˈθaɾ/

Meaning

  • verbrelaunch

Example

La empresa decidió relanzar el producto con nuevo diseño.

The company decided to relaunch the product with a new design.

Illustration for relanzar (relaunch)

More examples

Después de las mejoras, decidieron relanzar el servicio en redes sociales.

After the improvements, they decided to relaunch the service on social media.

Core concept

A product reintroduced to the market with new packaging and promotion.

Common phrases

  • relanzar el servicio

    relaunch the service

  • relanzar una versión actualizada

    reissue an updated version

  • relanzar una campaña en redes

    relaunch a social media campaign

Similar words

reintroducir: Brings a withdrawn product or service back onto the market.
promocionar: Promotes a product or service via advertising to increase awareness and customer demand.
reactivar: Reactivates weak sales or slow campaigns to revive customer interest and momentum.
reeditar: Reissues a book or work as a new edition, often with revisions or updates.

Definition in Spanish

Volver a lanzar al mercado un producto, servicio o campaña, generalmente con cambios o nueva promoción para captar atención.

Word origin

From the prefix re- 'again' plus Spanish lanzar 'to launch' (from Latin lanceare 'to throw'), the verb means to launch something again into the market.

Usage tips

  • Mainly marketing and corporate vocabulary, often used in press and ads while everyday speech usually prefers expressions like volver a poner a la venta or volver a sacar.

Other meanings

  • reintroduceverb
  • reissueverb

Opposites

Related words

  • relanzamientore-releasenoun
  • relanzadorelaunchedadjective

Word lists with this word