Spanish word

reenganchar

Pronunciation

IPA/reeŋganˈtʃaɾ/

Meaning

  • verbwin back

Example

La campaña logró reenganchar a los clientes.

The campaign managed to win back the customers.

Illustration for reenganchar (win back)

More examples

El nuevo formato busca reenganchar al público joven.

The new format seeks to reengage the young public.

Core concept

A hook catching a person's attention again.

Common phrases

  • reenganchar al público

    reengage the public

  • reenganchar a la audiencia

    reengage the audience

Similar words

recuperar: Recover lost customers' business.
reconectar: Reconnect people after a lapse in contact.
enganchar: Hook and hold strong interest over time.
captar: Draw initial attention.

Definition in Spanish

Hacer que alguien recupere interés o atención; también, en contextos laborales, volver a contratar a una persona.

Word origin

From re- 'again' plus enganchar 'to hook', with enganchar ultimately from gancho 'hook', so the verb literally means 'to hook again' and extends to winning back interest or rehiring someone.

Usage tips

  • Reenganchar normally implies restoring a prior connection rather than creating one for the first time, and when the object is a person include the personal a as in reenganchar a los clientes.

Other meanings

  • rehireverb

Opposites

  • desinteresardisinterestverb

Related words

  • reenganchereengagementnoun
  • reenganchadoreengagedadjective

Word lists with this word